Web wireless beckons as radio's way to go

Article Abstract:

Radio broadcasters are discovering that using Internet Web sites to broadcast audio programs and visually market the radio station's brand is relatively inexpensive and has a potentially huge, worldwide audience. Though audio streaming technology is relatively primitive, the percentage of American Internet users who used the Web for radio broadcasts increased in one year from 18% to 30%. Start-up costs for a new entrant to traditional radio broadcasting is at least $20 million. An Internet radio start-up costs less than $3 million.

Radio Broadcasting, Radio broadcasting stations, Statistical Data Included, Management, Radio broadcasting industry, Brand choice, Internet radio, Internet audio broadcasting

---

Revamp the pack

Article Abstract:

Packaging a product is a useful marketing tool. Consumers are prepared to pay a little more for products that are packed in useful and innovative methods. Example of rice packed in bottles and pasta packed in screw top jars are highlighted to prove this concept.

Marketing procedures, Venture Analysis, Packaging Methods, Methods, Business enterprises, Company marketing practices, Packaging, Merchandising

---

Similar abstracts:

• Abstracts: Reconciliation a two-way deal. Reform setback
• Abstracts: The behavior factor. Solid road to the top. The persuader
• Abstracts: Keep a tight rein. A hard road to riches
• Abstracts: Mid firms' big chance. All in the family. A country practice thrives
• Abstracts: Bright sparks. Champion of the little folk. Paper tigers

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.