What have values got to do with marketing?

Article Abstract:

An analysis of where social values come from within an organisation, why values are integral to the sustainable success of an organisation and why marketing departments need to accept that the values of a company are vital to their role and thus ensure that statements of corporate principles really mean something and are not just public relations exercises. It is argued that organisations with stated values tend to have a better chance of producing sustainable results, but that those that fail to change their management practices to meet their stated organisational values do nothing but create cynicism within and toward the company, thereby weakening their position further.

Public affairs, Ethics, Business, Social aspects, Influence, Ethical aspects

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Soapbox: ethics debate

Article Abstract:

A social philosopher adds some thoughts to the debate on business ethics. Some concepts from medical ethics have relevance to the debate, since both contexts are concerned with specific and real situations. Medical applications show that many dilemmas are perceived as a choice between two wrongs, when they could equally be considered as two rights, as in the case of a practitioner considering revealing the diagnosis to a terminally ill patient. Comments on the argument that businesses should operate ethically to their own ultimate benefit are also presented.

Medical ethics

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Why the paradigm shift rarely works: in search of the magic bullet

Article Abstract:

Companies may give the impression that they can adapt to change but their strategies to empower their workforce and work together in teams will not be effective unless the managers change their thinking and they way they assess and motivate their employees. Offering individual-based incentives will not encourage people to work in teams. Managers need to be aware that change affects both people and processes and it is the manager's role to blend the two areas together.

Management Skills, Management, Practice, Executives, Organizational change, Career development, Management techniques

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