Impact of ambient odors on mall shopperE emotions, cognition, and spending: A test of competitive casual theories

Article Abstract:

The effect of ambient scents in a shopping mall environment using two competing model, first derived from the conventional psychology research stream and second based on Lazarus cognitive theory of emotion, is tested. The findings support model derived from Lazarus, which contradicts the mediating effects of consumersE mood in the atmosphere-perceptions relationship.

Consumer Behavior, Influence, Environmental aspects, Odors, Consumer behaviour, Odours, Shopping malls

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Lost in a mall, the effects of gender, familiarity with the shopping mall and the shopping values on shoppers' way finding processes

Article Abstract:

The effect of gender, familiarity with the mall and shopping values on the processes and the information sources shoppers use to find a store within a mall is examined. The analysis shows that the shoppers' wayfinding processes and information sources vary significantly with the three shoppers' characteristics.

United States, Science & research, Research, Marketing research, Consumer preferences, Consumer research

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