Avon opens retail outlets to lure buyers

Article Abstract:

Avon Products Inc., which is widely known for its door-to-door sales force that offers a wide array of cosmetics and toiletries, has opened its first retail outlets in the US as part of a strategy to reach an estimated 20 million to 30 million consumers of beauty care products. Avon, which already has opened retail outlets at an upscale Atlanta-area mall, has plans to open other US retail outlets in an effort to double its sales growth from the current 3% level. Industry analysts predict that Avon will boost its sales by 16% in 1998.

Comment:

Will open its first US retail outlets as part of strategy to reach an estimated 20-30 mil consumers of beauty care products

Facilities & equipment, Company Planning/Goals, Toiletries, Toilet Preparation Manufacturing, Demographics, Avon Products Inc., Article

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Rock-Tenn aims to increase its earnings by cost-cutting after two tough years

Article Abstract:

Rock-Tenn was reeling for awhile, when a company it acquired in early-1997 started losing $1 million per month. That was then; now everything is coming back into balance, but more cost-cutting is planned. The converted products and paperboard maker will close two facilities, one in Michigan and one in North Carolina. It will work on improving capacity-utilization rates. Reducing expenses is a goal as well.

Strategy & planning, PAPER AND ALLIED PRODUCTS, Paper & Allied Products, Paper Manufacturing, Planning, Paper products industry, Abstract, Paper industry, Paperboard, Rock-Tenn Co., RKT

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