4-Sight: keep an eye on these four developments, says Carat's David Verklin

Article Abstract:

David Verklin discussed the trends and future of marketing. He believes that people should watch out for gaming, Apple iPhone, Internet TV and the Database of Intentions. The usage and possible impacts of these developments are discussed.

United States, Electronic computers, Prepackaged software, Electronic Computer Manufacturing, Marketing procedures, Personal & Home Computers, Computer games, Company marketing practices, Computer game, Smart phone, Smart phones, Online database, Online databases, Internet television, Apple iPhone (Smart phone)

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Spending shift

Article Abstract:

The advertising expenditure survey results from ZenithOptimedia and Publicis Groupe reveal that more companies are going to use Internet marketing in 2007 in contrast to newspaper advertising.

Advertising, Advertising and Related Services, Newspaper Advertising, Surveys, Advertising expenditures, Internet marketing

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Getting personal

Article Abstract:

The rising popularity of the podcasting and its application in marketing is discussed.

Management dynamics, Management, Company business management, Marketing executives, Podcasting

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