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iG3 Integrated Graphics

Article Abstract:

Pre-press and printing company iG3 Integrated Graphics offers total solutions to its customers in providing large and super-wide formats to wide range of markets including the on-premise site indiustry and the retail, beverage, entertainment, multimedia, exhibition and legal industries. The company has also maintained its long-term partnership with equipment supplier Scitex America, which developed the Iris printer.

Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
Canada, Printing, Commercial Printing, Printing industry

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Europe's new media model

Article Abstract:

Media service agencies in Europe are diversifying by adding new added- value services to their traditional media planning and buying jobs. These new services include providing clients with strategic guidelines and solutions for improving their overall communications programs and investment choices. However, most media agencies still lack people with expertise in providing such consultancy-like services.

Author: Subramanian, Dilip
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
Europe, Advertising Sales Services, Media Buying Agencies, Media buying services

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