A new game

Article Abstract:

Electronic Arts Canada (EA) has chosen a person with an extensive background in marketing consumer products as its next president. Glenn Wong, used to manage the Tide brand for Procter and Gamble and was the vice-president for marketing at Nabob Foods. EA chose Wong because it has realized the importance of marketing to the company. He said that electronic gaming industry is fast becoming a mass-market item. He noted that video games are can already be found in Toys 'R' Us and Wal-Mart, which means that EA needs a very good sales and marketing group to understand the retail side of the business.

Executive changes & profiles, Computer games, Electronic Arts Canada

---

Working the crowd

Article Abstract:

The younger audience view the art form as stuffy, irrelevant and unappealing as the presentation of symphonic music has remained unchanged for the pat 300 years. But Vancouver Symphony Orchestra (VSO) changed the scenario by throwing out dated programming and taking the symphony to different communities and funky locations, introducing technology and programming that would appeal to the youth.

Evaluation, Works, Orchestra, Symphony orchestras, Performing arts, Orchestra management software

---

Getting juiced

Article Abstract:

The marketing strategies adopted by Canada based soft drinks maker Leading Brands to make its share in highly competitive beverages market of Canada and America are discussed.

Marketing procedures, Beverages, Marketing, Beverage industry, Company marketing practices, Leading Brands Inc., LBIX

Similar abstracts:

• Abstracts: Engineering and environment. Getting civil with structures. Centre carves its name with pride
• Abstracts: What's the big idea? Shaping up nicely. Pixels and palimpsests
• Abstracts: Policy changes. Consenting parties. Class distinction
• Abstracts: Down with the mouse. Price of loyalty. Get a grip on your inbox
• Abstracts: Fixing our problem. Flavor's momentum killed by Wolf. Creative eye in DRTV

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.