A perfect prize for parents

Article Abstract:

Contests offering Registered Education Savings Plan (RESP) scholarship have attracted the attention of more parents nowadays. This is because parents are more aware of the skyrocketing cost of post-secondary education. For instance, Toronto, Canada-based marketing company, Learn Direct Communications has successfully linked with a number of Canadian firms to launch consumer contests using Canadian Scholarship Trust Foundation's RESP plans as the major prize. They include Dare Foods, Alliance/Nelvana Little Bear video; Kimberly-Clark Huggies; and Hasbro Playskool toys.

Marketing/Advertising Methods, Sales Promotion--Games & Contests, Sales promotions, Article, Alliance/Nelvana Little Bear, Dare Foods, Hasbro Playskool, Kimberly-Clark Huggies

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Blimps get interactive

Article Abstract:

Sanyo Canada Inc of Torontom, Ontario, has launched its new multimillion- dollar corporate blimp in the summer of 1999. The consumer electronics company is using the blimp not just for VIP and exposure flights but also to conduct its Wave & Win promotion. Sanyo tapped aerial photography company Wescam Inc to photograph people who are waving up at the blimp while it glides over at 1,200 ft. Winners who had their picture printed on the newspapers can then choose a prize from a list of Sanyo products.

Consumer Electronics, Audio and Video Equipment Manufacturing, Sanyo Canada Inc.

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Work it: office pranks and other ways to stay sane on the job

Article Abstract:

Examples of office pranks that can be done to reduce boredom in the workplace are presented. Other methods to lessen monotony, such as visiting websites for entertainment and having fun with food in the office, are also discussed.

Humor and anecdotes, Office workers

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