A place in the sun: Les Pyette is at the helm of SportsXtra, the first of Sun MediaEs magazine projects with guaranteed distribution through its newspapers

Article Abstract:

Les Pyette, after a successful tenure as Toronto Sun publisher has now been appointed Vice-President of new products, Sun Media. His first project as VP is a sports lifestyle magazine u SportsXtra, which will be home delivered with the Sun dailies. This glossy magazine will be featuring aspects of the life of sports stars, their interests other than those in the sport and such, which havenEt been written about earlier.

Newspapers, Newspaper publishing, Appointments, resignations and dismissals, Pyette, Les, Toronto Sun Publishing Corp.

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Treutler on TV

Article Abstract:

Theresa Treutler believes that digital strategies by TV networks is the result of consumer's desire to be able to watch their favourite TV show wherever they are. She thinks t he increase in commercial minutes for a one hour show from 12 to 14 minutes will have negligible effects.

Television Broadcasting, Television broadcasting stations, Television broadcasting industry, Interview, Treutler, Theresa

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