A royal reward
Article Abstract:
The Royal Bank of Canada's strong commitment towards the women's market has paid back handsomely, with the bank's market share rising to 23%. As part of its commitment to better serve its women customers, the bank trained its 1,400 account managers about the importance of the women's market and gender communication. Another is an eight-page ad that appeared in the Chatelaine's Top 100 Women Entreprenuers edition in Nov 1999. Because of this commitment, the bank received several awards, including one from the International Women's Forum.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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Just ask mom
Article Abstract:
One factor that contributed to the successful launching of Kraft Canada Inc's new Kool-Tea was its creative ad campaign, which consisted of TV and print ads. The TV commercials were designed to promote Kool-Tea among kids, the company's primary target market. The print ads were targeted to mothers, who are the actual market that the company had intended for the new product. The ad campaign was created and developed by Young and Rubicam of Toronto, Ontario.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
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