A tourism departure

Article Abstract:

The Northern Tourism Marketing Corp's TV spot touting northern Ontario as a travel destination has caused unease among northern tourism operators because it deviates from the standard postcard images of tourism advertising. The ad features a fishing camp operator who replaces six-foot fish trophies mounted on the wall with smaller ones after the arrival of three tourists who are looking to catch the 'big one.' However, the TV ad is based on the comments of those living in northern Ontario, who have a love-hate relationship with tourists. The residents are reluctant in sharing northern Ontario with tourists because it is pristine and remote.

Tourist Travel, Tourism

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Craving success

Article Abstract:

Hoechst Marion Roussel Inc. was able to directly advertise Nicorette, its brand for a gum used by smokers to help them quit, to consumers after 15 years as a prescription product. To ensure sales of the product, the manufacturer spent C$7 million for a national marketing campaign involving print ads, TV spots and counselling materials for pharmacists. The information-heavy advertising focused on the gum's proper use and medicinal message. Hoechst Marion also launched a toll-free number for the expected surge of calls from smokers wanting to kick the habit.

United States, Pharmaceutical Preparation Manufacturing, Television, Marketing/Advertising Methods, Print Media, Digestant & Related Preps NEC, Hoechst Marion Roussel Inc., Article, Nicorette

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Nu-Growth

Article Abstract:

Nu-Gro Corp, Canada's biggest supplier of garden fertilizers, hired Jay Pollack as its first vice-president of marketing, tasked with creating a homogeneous brand identity. One of the first and most important initiatives that Pollack undertook was redesigning more than 150 SKUs, resulting in a fresher and more dramatic look. Pollack also relaunched several products with new names. Its Tri-Kill products was repackaged as the Lawn Weed-Out.

Fertilizer Manufacturing, Fertilizers, Nu-Gro

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