AUSTRIA: MOBILE CALL PRICES GOING UP

Article Abstract:

One is said to be the first mobile phone operator in Austria to raise prices. The company that expects to reach the 1mn mark of clients in year 2000 is no longer offering new clients the option of cheaper calls to a "favourite region". Instead, there will be a single rate for calls everywhere within Austria. How high this rate is depends on the "package" chosen by the client. From September 2000 One is raising the one-off activation fee from Sch 400 to Sch 499. Among competitors, Tele.ring is to charge an activation fee of Sch 350 from September, while in the past it charged none. Max.mobil will continue to charge Sch 444 and Mobilkom Sch 450. One is raising also the prices of SMS, and there will be a charge of Sch 50 per month for invoices with details of each call. Clients who have not agreed upon direct debit will be charged an additional Sch 30 per invoice.

ONE

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AUSTRIA: NEW SERVICES BY MAX.MOBIL

Article Abstract:

Austria's second-biggest mobile telephone service provider, Max.mobil expects that by year 2005 it will generate 55% of its turnover with voice communication. The share of data transmission and mobile commerce (m-commerce) is likely to rise to 30%, while SMS services will account for 15% of turnover. The company expects the number of SMS messages to increase five-fold in year 2000. Already 50% of Max.mobil's clients are using SMS. 10% are expected to be using WAP services by the end of year 2000. Max.mobil is expanding the service to its <1.5mn> subscribers. The additional package is said to be worth Sch 140. Those who opt out get a discount of Sch 50 to the monthly subscription. The additional service includes 20 short messages, 30 minutes of call time within the Max.mobil network, and 10 minutes of WAP contents per month.

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AUSTRIA: START-UP BETS ON MOBILE ENTERTAINMENT

Article Abstract:

A new Austrian company called Alpha Thinx is developing games for mobile phone users. After having invested Sch 70mn, the company with 40 staff is to launch its first service in late autumn 2000 under the name Join.uz. The company is in talks with all of Austria's four mobile phone operators. Alpha Thinx is planning to charge Sch 30-40 per month for the service, the contents of which will be updated every couple of weeks. Market research suggests that the spending on mobile entertainment in western Europe will reach a three-digit thousand million amount by 2003. The forecast is based on the assumption of 250mn mobile phone users spending the equivalent of a cinema ticket on mobile entertainment per month.

Computer Services, Computer Systems Design and Related Services, European Union, Computer and Data Processing Services, Services development, Information technology services, Brief Article

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