AUTO ADS GO ON AN INDIAN SAFARI

Article Abstract:

As the competition increases in the automobile sector, advertising agencies are also witnessing new alignments and re- alignments of vehicle accounts. The Tata Mint car account has gone to FCB Ulka while the Hundai account has gone to Sista Saatchi & Saatchi. Sources say that the accounts of the Tata's Safari, Sumo and Sierra, which are together worth Rs10-12 crore, will be switched from SSC&B Lintas to Ogilvy & Mather. The Tata's Estate account is also to be shifted from SSC&B Lintas to FCB Ulka. (khr)

Comment:

India: Advertising cos witness new alignments & re-alignments of vehicle accounts as competition increases in car sector

Market information - general, Advertising Agencies

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INDIAN SHOE SECTOR PUTS ITS BEST FOOT FORWARD FOR QUALITATIVE EDGE

Article Abstract:

The Indian shoe industry is becoming more quality conscious to meet the competition from foreign brands. The unorganised sector accounts for 80 percent of the shoe industry but domestic companies are competing keenly with each other and are using aggressive marketing and sophisticated technology. Regional brand like Relaxo, Liberty and Lakhani have not been affected in their sales volumes by the entry of international brands like Nike, Adidas and Reebok. (khr)

Comment:

India: Shoe industry is becoming more quality conscious to meet the competition from foreign brands

Production management, Other Footwear Manufacturing, Nonrubber Footwear, Footwear industry, Footwear

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