Ad panels a windfall for hospitals
Article Abstract:
Zoom Media of Montreal, Quebec, has installed ad panels in almost a hundred health clinics and hospitals located in the provinces of Ontario and Quebec. The company, which created its MedMedia division to manage its health care ad program, is hoping that the ad panels will quickly develop into a national network for indoor advertising. Zoom Media's MedMedia unit has already entered into a substantial number of 10-year advertising contracts with health care facilities in Quebec and Ontario.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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Grey launches brand consultancy
Article Abstract:
Grey Canada, based in Toronto, Canada, established War Paint Brand Directions Inc as a new division tasked to help clients identify brand problems and create strategies toward brand building. The new entity will operate as a brand consultancy and a member of Grey Worldwide group of companies. The move follows other similar efforts by other agencies, including Toronto's macLaren McCann and Vancouver, Canada-based Palmer Jarvis DDB.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1998
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