Advertising and the competitive environment
Article Abstract:
Advertising performs a number of different functions, including disseminating information about new products, allowing consumers to familiarize themselves with products or services or reminding consumers of the intrinsic value of a product or service. Informative advertising can play a role in correcting false views about old products, and is also vital in creating basic or primary demand. Advertising boosts information and reduces search costs for consumers, and can thus assist in keeping the prices of incumbent companies lower than first thought.
Publication Name: British Economy Survey
Subject: Business, international
ISSN: 0263-3523
Year: 1999
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Structure and competitive strategy in the European confectionery industry: the Nestle take-over of Rowntree
Article Abstract:
The UK confectionery company Rowntree Mackintosh was bought by the Swiss firm Nestle in 1988. The purchase added a new dimension to the European confectionery market, Europeans eat 35% of the 4.4 million tonnes of chocolate consumed annually. Five European companies rule the chocolate market, Nestle, Mars, Jacobs Suchard, Cadbury Schweppes and Ferrero Rocher. US companies such as Philip Morris and Hershey are also buying a stake in the market.
Publication Name: British Economy Survey
Subject: Business, international
ISSN: 0263-3523
Year: 1993
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The Single Market Programme and European price convergence
Article Abstract:
The issue of whether the development of the Single Market Programme (SMP) has led to a convergence in prices between European Union member states is discussed. The introduction of the SMP has encouraged a convergence of prices as would be anticipated by the 'law of one price.' Despite this, it is inevitable that a process of price convergence is incomplete.
Publication Name: British Economy Survey
Subject: Business, international
ISSN: 0263-3523
Year: 2000
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- Abstracts: Scheduling to minimize the total resource consumption with a constraint on the sum of completion times. A multicriteria heuristic method to improve resource allocation in multiproject scheduling
- Abstracts: The equal opportunities policies of the EU and the competitiveness of UK companies. Foreign direct investment and employee relations
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