Agencies warned to adapt

Article Abstract:

Agencies has been encouraged by Unilever Europe media chief Mike Gingell to react to evolving consumer behavior and technological breakthroughs during the Research International's Brands Face The Future conference in UK. Agencies or research organizations do not exhibit enthusiasm towards this goal, stated Gingell. Gingell stressed that clients are already adjusting to market changes and visualizes a virtual agency made up of a multi-disciplinary group for communication planning. Gingell's discussion was likewise in line with Unilever's naming Alan Rutherford as worldwide media director, a promotion that may produce alterations in Unilever's global media approach.

United Kingdom, Industry Market Data, Public affairs, Geographic, Unilever United States Inc.

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P&G wants better net ads

Article Abstract:

Procter & Gamble (P&G) has invited advertisers, new media companies and agencies and selected clients to a discussion, named Future of Advertising Stakeholders (FAST) Summit, to find ways to increase Internet adspend from the current $1.3 billion, which represents less than 3% of the total adspend. P&G said it is willing to allocate more of its advertising budget in the Internet if the medium could devise ways to improve the quality of ads. A committee called FAST Forward was created devise better measurement techniques and simplified buying procedures for the Internet as well as the promotion of mass consumer acceptance of online advertising.

United States, Strategy & planning, Company Planning/Goals, New Electronic Marketing, Procter & Gamble Co.

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