Multicriteria analysis in agriculture marketing: the case of French olive oil market

Article Abstract:

Research into agricultural marketing is presented, focusing on multicriteria analysis and applied to the French olive oil market.

Agriculture, Marketing, Fats and oils industry, Oils and fats industry

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Multicriteria job evaluation for large organizations

Article Abstract:

A multicriteria disaggregation perspective is applied to the problem of job evaluation in a large organization.

Methods, Job evaluation

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Agricultural product development using multidimensional and multicriteria analyses: the case of wine

Article Abstract:

The combination of multicriteria preference analysis and multidimensional statistical data modeling provides a good tool for carrying out research on market trends and consumer behavior. This was demonstrated in a survey-based product design and development study aimed at improving the market share of Cretan wines in Athens, Greece. The results, which took into account the correlation among criteria and variables using a decision support system, indicated the need for cooperation between Cretan agricultural cooperatives.

Case studies, Consumer preferences, Market surveys

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