Air fresheners

Article Abstract:

A review of the European retail market for air fresheners and insecticides from 1993 to 1997 reveals that air fresheners dominate five of the six major markets in Europe with the UK getting the highest share of 84%. The insecticides sector dominated in Spain with 58.4 % of value sales in 1997. Environmentally friendly products such as scented candles and pot-pourris are grabbing sales of air fresheners and insecticides but air fresheners with long-lasting fragrances are gaining market share. SC Johnson and Sons dominate the market while multiple retail groceries are the leading major distributors of air fresheners.

Europe

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The Italian market for air fresheners and insecticides

Article Abstract:

The Italian market for air fresheners and insecticides is fast approaching saturation, with growth only realized by further product differentiation. Value sales of air fresheners grew by 14.8% from 1993 to 1997 while insecticides registered a negative value growth, decreasing by 3.3%. Johnson Wax accounts for 34.4% of the Italian market for air fresheners and insecticides in 1997, retaining its lead for the second year. The sector is anticipated to grow by 15% in real terms between 1997 and 2002, to reach an estimated 540.7 bil lira at constant 1997 prices.

Agricultural chemicals, not elsewhere classified, Household Insecticides, Italy

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Air fresheners & insecticides in Spain

Article Abstract:

A number of trends characterize Spain's air freshener and insecticide industry. These markets had total sales of 53.3 million units or 16,504 million pesetas in 1993. However, poor weather and economic recession also reduced demand by 0.2% between 1989 to 1993. Electric dispenser insecticides and continuous release air fresheners have the largest market shares at 32.5% and 77%, respectively. Backgrounds on major manufacturers are presented.

Insecticides, Industry Overview, Statistics, Spain, Perfumes industry

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