An elephant dances again

Article Abstract:

After several years of problems, including obesity-criticism, dipping sales and loss of two CEOs, global giant McDonald's has finally turned the corner. Last month the magazine Advertising Age named it the U.S. marketer of the year for 2004, and as of November, the sales for the year rose by 7.9%. The company's advertising strategies, refocus on its target group, media approach, and products like the new toasted sub line have helped the turnaround.

United States, Management dynamics, Advertising, Advertising Activity, Management, Achievements and awards, McDonald's Corp., Company business management

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Cold Stone aims to be hip in Japan; ice-cream chain uses word of mouth as part of bid for an urban image

Article Abstract:

American ice-cream chain Cold Stone Creamery is targeting its marketing to young urbanites in Japan. The company, which has eight stores in Japan, is giving out free samples and encouraging word-of-mouth advertising, especially amongst young women.

Japan, Foreign operations, Marketing procedures, Global Marketing, Targets & Markets, International marketing, Target marketing, Cold Stone Creamery

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