An investigation into the association pattern technique as a quantitative approach to measuring means-end chains

Article Abstract:

Association pattern technique (APT) serves as a viable method in the quantitative measurement of means-end chains. It independently measures the attribute-consequence and the consequence-value links of means-end chains. The existence of variation in the context of APT and laddering networks makes APT an effective method in measuring means-end chains. Unlike laddering, APT is found to be appropriate in quantifying large, representative samples.

Marketing Management, Research, Analysis, Consumer behavior

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Time-series models in marketing: past, present and future

Article Abstract:

The use of time-series modeling has been little used by marketing model builders and users but the obstacles to their popularity have been exaggerated. The future use of time-series techniques in marketing is discussed.

Market Research, Usage, Time-series analysis, Time series analysis

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