Auto dealers define their ad standards
Article Abstract:
The Ontario Motor Vehicle Industry Council, the agency formed by the Ontario government to oversee administration of Ontario's Motor Vehicle Dealers Act, has implemented a new ruling called Marketing Standards. The agency said the new regulation is aimed at boosting confidence of consumers towards motor vehicle dealers by eliminating empty promises, deceptive representations and false statements. Under the new ruling, dealers are not allowed to use the word "free" to describe a thing that are actually included in the price of the vehicle such as air conditioning. It also mandates dealers to clearly identify price points, including what is included in the price and what is not.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1998
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A new model
Article Abstract:
Change has come into Canada's automobile industry. For instance, DaimlerChrysler has consolidated its Canadian operations and its brands. Similarly, Ford Canada has imposed a uniform brand on its dealerships, citing consumer confusion as the reason. However, General Motors of Canada Ltd, has stuck to its talk-about-the-features advertising, and disagrees with Ford and Chrysler that numerous brands causes confusion among consumers. However, its market share in Canada has dropped, from 38.2% in the 1980s to 30.8% in 1998.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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Team players
Article Abstract:
Maple Leaf Sports and Entertainment Ltd (MLSE) treats its corporate sponsors as partners by offering them customized sponsorships at Air Canada Centre (ACC). These customized sponsorships, which are worked together by MLSE and its partners, help in developing longer-term relationships. For example, Imperial Oil's Esso Memories and Dreams Museum at ACC reminds Toronto Maple Leafs' fans of the company's sponsorship history. Other customized sponsors include Molson Breweries Ltd and Bell Canada.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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