B.C.'s Nisga'a Treaty sold on emotion

Article Abstract:

The new campaign that provincial government of British Columbia rolled out to support the Nisga'a Treaty is heavily emotiational. To support the campaign, British Columbia has committed to spend $5 million, up by more than 100% than the amount it initially planned to spend. BC Hydro's director of corporate communications, Shaun Thomas, has been tapped by British Columbia to spearhead the initiative, which includes TV and print advertisements. Print ads were created by Copeland Communications of Victoria, British Columbia, while the television spots were created by Lanyon Philips/BBDO Communications.

Advertising Agencies, Television, Campaign Launched, Print Media, Social Cause Advocacy, Article, Copeland Communications, Lanyon Philips/BBDO Communications

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Not playing around

Article Abstract:

Playland commercials have won big at a long list of award shows. This, despite the fact that the amusement park has a tiny budget that varies from year to year between $100,000 and $200,000. The fees from the account would not cover the annual cleaning bill for an average-size agency. However, advertising agencies pitch for its account because it gives them a bit of creative flexibility, which won for both Rethink and PJ DDB major awards in advertising.

Amusement and Theme Parks, Amusement Parks, Playland

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Superstar makes women the stars

Article Abstract:

Superstar Group, based in Vancouver, Canada, has introduced seven women- only stores as part of its plan to begin a concept that will be expanded to all major markets in the country by 2002 or 2003. The new concept includes a face-lift, casual brand wear and 'crossover wear' or hangout gear. With the increase of 5%-10% in sales of women's apparel, Superstar Group expects the women's concept will give the retailer a competitive advantage.

Clothing Accessories Stores, Women's Specialty Stores, Superstar Group

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