Baby care

Article Abstract:

Retail market for baby care in France, Germany, Italy, Spain and the UK from 1992 to 1996 was greatly affected with declining birth rates and the economy. Low consumer confidence and the increasing participation of women in the workforce are added factors why starting couples decide to delay raising a family. There is great demand for products with hypoallergenic properties due to increase in skin sensitivity. It is expected that the continuing trend of dual-income families will increase the demand for products that bring greater convenience to working mothers.

Europe

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Major markets: non-foods. The German market for baby care

Article Abstract:

The growth in the German baby care products market was lead by the toiletries sector, with its 52.2% share of value sales in 1996, followed by the baby skin care products sector which accounted for a 14.4% increase in value terms. The growth in the market is due to the growing importance placed by German parents on child care, which drove sales despite the decline in birth rate. The growth of the sector from 1992 to 1996 amounted to a 10.8% increase, amounting to 370 mil Deutsche marks.

Germany, Infants' supplies, Baby products

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Baby care in Italy

Article Abstract:

The Italian market for baby care products is highly influenced by the country's birth rate and level of consumer disposable income. Retail sales of baby care products between 1992 and 1993 increased by 11.4%. Baby skin care products make up 72% of total sales while baby wipes account for approximately 61%. The total market for these products is expected to increase by an estimated 6% annually from 1994-1998.

Italy, Industry Overview, Statistics

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