When firms stop listening to customers: why marketing research is ignored

Article Abstract:

The reduction in the budget allocated for marketing research can be attributed to several factors. Since all companies do market research, findings tend to be patterned to previous studies conducted. Thus, no new concepts are introduced. Moreover, researchers, mostly inexperienced, often carry out studies without coordinating with managers. Managers also fail to set a specific criterion for decision making. Focus on unnecessary precision, costly research designs and keeping a large respondent population are other factors that contribute to the failure of market research.

Commercial nonphysical research, Analysis, Marketing research, Market research

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Backing into the future

Article Abstract:

If the New York Stock Exchange is to survive it must learn from its past mistakes. Tighter controls should be put on derivative instruments and computer-based training. If the stock exchange makes the right choices it can survive in the years to come.

Security and commodity exchanges, Management, Forecasts and trends, Prevention, Stock-exchange, Stock exchanges, Bear market, New York Stock Exchange Inc.

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Baggy fit

Article Abstract:

Problems facing US retailers, especially clothing stores, including risks arising from over-expansion, are examined in detail.

Apparel & Shoe Stores, Clothing and Clothing Accessories Stores, APPAREL AND ACCESSORY STORES, United States, Economic aspects, Retail industry, Retail trade, Clothing stores

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