Blood's brand transfusion

Article Abstract:

Canadian Blood Services has assumed responsibility for the management of Canada's blood system from the Canadian Red Cross, except in Quebec. The new agency, which was created in 1998, confronts a number of formidable challenges. These include building the donor base, regaining public trust in the blood system and maintaining this trust by ensuring that the blood supply is safe and secure. CBS has launched a national campaign to brand itself as English Canada's new blood system operator and to generate urgently needed blood donations.

Blood Banks & Collection Centers, Blood and Organ Banks

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Finding just the right audience

Article Abstract:

Customized periodicals in Canada are capable of providing advertisers with an appropriate environment and the right set of target audiences for their advertisements. The medium, as a result, is well-approved by some advertisers in Canada due to the perfect fit between the content of customized magazines and their advertisements. The commonality between customized magazines' target reader base and advertisers' target consumers enables customized publications to serve advertisers well.

Market information - general, Periodical Publishers, Print Media, Targets & Markets, General & Consumer Periodicals, Periodical publishing, General interest magazines, Article

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Real people

Article Abstract:

Wal-Mart Canada Inc has been using real people and not actors in its television advertising since it established operations in 1994. Its real people include sales associates, customers and suppliers who perform in commercials to advertise Wal-Mart as the store for everyone. Wal-Mart marketing director Lou Puim said the real people in their advertisements speak in their own words, resulting in a uniqueness that is appealing.

Marketing procedures, All Other Specialty Food Stores, Variety Chains, Chain stores, Variety stores, Wal-Mart Canada Corp.

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