Brains against brains

Article Abstract:

BC Lotteries Corp. received criticism for relying on a unique strategy to produce creative ideas. The move was an alternative to the conventional specification production system. BC Lotteries product manager Stephen Danvers noted that the hour-long session helped agencies to save money. Danvers indicated that agencies usually spend around C$4 million to gain new contracts. The Institute of Canadian Advertising president Rupert Brendon stressed that this method is not very professional. Advertising, per se, requires creative thought to be developed in tandem with efforts by clients for a long time, stated Brendon.

Use of services, Contracts & orders received, Advertising Agencies, Advertising Activity, Geographic, Account Activity, Lotteries, Other Gambling Industries, BC Lotteries Corp.

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Vancouver TV sales still going strong

Article Abstract:

Television advertisement sales in Vancouver, British Columbia, is flourishing compared to other TV markets in Canada. The cost of TV ads in Vancouver has reportedly boosted anywhere between 150% and 200% over the past five years. National sales now account for 65% of Vancouver television sales revenue. The demand for air time, whether television and radio, has not stopped despite speculations on economic recession. Two factors are being attributed to the surging price increases, namely specialty cable stations and the yearly July feeding trend in Toronto.

TV Advertising, Media Representatives, Television, Television advertising

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Cheeky ads push track attendance

Article Abstract:

Ads for Victoria's Sandown Park racetrack proved to be very effective, though controversial and not appreciated very much by the track's older customers.

Racing, including track operation, Race Tracks, Racetracks, Racetracks (Horse racing)

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