Brand new readers: The Toronto Star hopes to attract lifers to its pages through the youthful Brand New Planet

Article Abstract:

Toronto Star has introduced Brand New Planet, a tabloid written by the youngsters for the youngsters in a move to develop early reading habits among kids, which would continue with them as they grow. The initial response has been positive to the tabloid and the publication is hopeful that soon the advertisers shall also get attracted to it.

Marketing procedures, Services introduction, New Products/Services, Targets & Markets, Tabloids, Company service introduction, Service introduction, Tabloid newspapers, Youth market, Toronto Star Newspapers Ltd.

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Raitt aims to build CNA brands

Article Abstract:

The Canadian Newspaper Association has named Suzanne Raitt vice-president of marketing.

United States, Executive changes & profiles, Agency Personnel, Newspapers

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The metro effect

Article Abstract:

A focus on latest cover page advertising trends in daily newspapers is presented.

Forecasts, trends, outlooks, Advertising, Advertising and Related Services, Advertising Activity, Daily & Sunday Newspapers, Print Advertising, Forecasts and trends, Market trend/market analysis, Daily newspapers

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