Broadcast sponsorship

Article Abstract:

Broadcast sponsorship began in the 1980s in the UK and has boomed in the 1990s. The credits, given in return for the financial support of a broadcast programme, are proving increasingly attractive to companies. Deregulation has influenced the market. Broadcast sponsorship is a subtle form of advertising, relying on association with the programme's values. Spending on broadcast sponsorship amounted to 100 million pounds in 1995, 59% of this on television sponsorship. The total accounts for 20% of the sponsorship market, putting it second behind the 61% share of sports sponsorship.

Radio, TV, publisher representatives, Media Representatives, Radio & TV Advertising, Broadcast advertising

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Arts sponsorship

Article Abstract:

Fifty million pounds sterling is expected to be spent on arts sponsorship in the United Kingdom in 1995 compared with 49 million pounds sterling in 1994. Companies are increasingly sponsoring long-term arts development projects as opposed to contributing towards event costs. Companies seek to use sponsorship to improve or change their image, raise public awareness or influence customers and employees. Sponsors of the arts invested 1.6% of the overall sponsorship budget on advertising their sponsorship in 1994. Arts sponsorship is examined.

Statistics, Art patronage

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Arts and crafts

Article Abstract:

The market for arts and crafts materials and related equipment was valued at 446 million pounds sterling in 1994. The sector includes hand and machine sewing and knitting, and artists materials. The largest unit is hand knitting yarns, despite a 30% drop since 1989. The second largest sector is artists'materials, valued at 92 million in 1994. Market data is included, along with a breakdown of sectors, consumer data and forecasts for the future.

Performing Arts, Spectator Sports, and Related Industries, Crafts, Handicraft, Arts and crafts movement

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