Building critical consumers: Classroom media literacy programs are teaching children how to think their way through ad messages

Article Abstract:

The media has far reaching effects, and children today spend as much time with media as in the school. With ads forming a lasting impression on their minds, it is very important that children are made media literate, so that they can understand what they see, how the ads are made and why they are made. This will enable them to critically view what is shown, as kids of today are tomorrowEs potential customers.

Children, Influence

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East Coast Soul

Article Abstract:

A roundtable discussion of marketing executives of Atlantic Canada on advertising strategies is presented. Stephen Ash, Chris Keevil, Noel O'Dea, Jim Eagles, Paul Leblanc and Heather Tulk are the participants.

Executive changes & profiles, Methods, Officials and employees, Marketing industry, Discussion

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Froot flavored

Article Abstract:

The advertising campaign strategies followed by Canada based fruit store chain Pete's Frootique are discussed.

Advertising Activity, AGRICULTURAL PRODUCTION--CROPS, Fruits and Tree Nuts, Fresh fruits and vegetables, Fresh Fruit & Vegetables Whsle, Fresh Fruit and Vegetable Wholesalers, Fruit industry, Fruit trade, Plant products industry

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