Building generalizable SME international marketing models using case studies

Article Abstract:

Description on the creation of holistic models of small and medium enterprise (SME) marketing using case studies was discussed. A semi-structured survey protocol was used to study twelve firms. Definition of the two models proposed includes niche market power and control over client and agent selection. SME exporting is taking the road towards internationalization and may even leapfrog due to a changing trend in the style of exporting.

Intnl Marketing, Research, Marketing, Small business, Export marketing

---

Globalizing internationals: product strategies of ICT manufacturers

Article Abstract:

International marketing strategies followed by information and communication technology industry are evaluated.

United States, Marketing procedures, Global Marketing, Methods, Computers, Information technology services, International marketing, Market entry

---

Similar abstracts:

• Abstracts: Serial and parallel value iteration algorithms for discounted Markov decision processes. Core, least core and nucleolus for multiple scenario cooperative games
• Abstracts: Organizing marketing in industrial high-tech firms: the role of internal marketing relationships. Crossing east-west boundaries: Knowledge sharing in intercultural business networks
• Abstracts: Guest editorial: Export marketing: developments and a research agenda. Strategic flexibility in export expansion: growing through withdrawal
• Abstracts: Developing a pan-European co-marketing alliance: the case of BP-Mobil. Importers' relationships with exporters: does culture matter?

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.