Classification of industrial services: a model with strategic implications

Article Abstract:

Increased competition has created a marketplace that has become hypercompetitive. The industrial sector of the economy has not been immune to the escalation in domestic and international competitors. The need to effectively service industrial customers has become a necessary element in the market mix of producers as well as members of industrial channels of distribution. This article addresses the classification of industrial goods/services to aid industrial marketers' marketing efforts. (Reprinted by permission of the publisher.)

Industrial supplies, Industrial Supplies Whsle, Industrial Supplies Wholesalers, Analysis, Evaluation, Strategic planning (Business), Industrial suppliers

---

"Coopetition" in Business Networks to Cooperate and Compete Simultaneously

Article Abstract:

Companies can benefit from competition and cooperative relationships with other firms. "Coopetition" requires the separate management of the parts in order to develop a successful relationship.

Management, Marketing

---

Similar abstracts:

• Abstracts: Buyer perceived service quality in industrial networks. Post-purchase strategy: a key to successful industrial marketing and customer satisfaction
• Abstracts: Impact of the ISO 9000 series standards on industrial marketing. Buyer perceptions of the purchase process and its effect on customer satisfaction

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.