Buying a book as a Christmas gift: two routes to customer immersion

Article Abstract:

A study was conducted to examine the buying processes in two Italian bookstores. One is a traditional family-run bookshop, and the other one is a large international chain store. Two business models based on different processes of valorization of purchasers' emotions are presented. The two-path model represents several strategies to involve consumers emotionally.

Italy, Retail Trade, Book Stores, Retail industry, Booksellers, Bookstores, Report

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DAB digital radios

Article Abstract:

The report presented focuses on portable Digital Audio Broadcast (DAB) digital radios, referring to DAB digital tuners due to their importance in the market's development. DAB digital radio form a part of the wider consumer audio product market, which was valued at over $2.5 billion at current retail selling price in 2003.

United States, Product information, Radio & TV communications equipment, Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing, Digital Radios

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Consumer segmentation

Article Abstract:

The Euromonitor consumer lifestyle report focusing on consumer segmentation in United Kingdom is presented. Various segments such as infants and babies, children, teenagers, young adults are analyzed and discussed.

United Kingdom, Consumer research

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