CTC hits road with Toyota
Article Abstract:
The author examines a joint promotional venture between Toyota Canada and the Canadian Tourism Commission to promote driving in Canada. Topics include television advertising, magazine advertising, and tourism promotion.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
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Harassing Chad
Article Abstract:
The portrayal of men and women in television commercials are discussed. The trends of television advertising are also presented.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
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Evil genius
Article Abstract:
Innovative marketing styles and advertising tactics adopted by tobacco businesses are discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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- Abstracts: Taking the high road. That rings a bell. Working overtime
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