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Business, international

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CTC hits road with Toyota

Article Abstract:

The author examines a joint promotional venture between Toyota Canada and the Canadian Tourism Commission to promote driving in Canada. Topics include television advertising, magazine advertising, and tourism promotion.

Author: Ferriss, Paul
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
International Affairs, Marketing, Advertising and Related Services, Travel & Tourism Policy, Magazine Advertising, Travel Promotion (Govt), Automobile industry, Tourism policy, Tourism promotion, Toyota Canada Inc.

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Harassing Chad

Article Abstract:

The portrayal of men and women in television commercials are discussed. The trends of television advertising are also presented.

Author: Ferriss, Paul
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
Forecasts, trends, outlooks, Forecasts and trends, Women, Demographic aspects, Market trend/market analysis, Portrayals, Men

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Evil genius

Article Abstract:

Innovative marketing styles and advertising tactics adopted by tobacco businesses are discussed.

Author: Ferriss, Paul
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Marketing procedures, TOBACCO PRODUCTS, Tobacco farms, Market Targeting & Approach, Editorial, Usage, Tobacco industry, Company marketing practices, Market strategy

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Subjects list: Canada, Advertising, Television advertising, Marketing
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