Cage match
Article Abstract:
The World Wrestling Federation of Canada and the newly-organized World Wrestling Federation are fighting for market dominance in Canada. Canadian firms have started to notice that sponsorship of wrestling leagues can enable them to attract the difficult-to-reach demographic segment of male teens. Both wrestling leagues boast of the marketing benefits that their non-seasonal continuous programming provide. Wrestling leagues have failed to attract the big-budget sports advertisers. They are, however, more appropriate for advertisers of products with edgier marketing campaigns.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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Coty goes for sweet smell of youth
Article Abstract:
Coty Canada will launch a new line of European cosmetics called Rimel in 2001, geared towards the teenage market. Coty touts Rimel as a hip color line, and would be sold exclusively in Wal-Mart stores for C$4 to C$7. Rimel would be positioned against the Cover Girl and Maybelline brands, which use popular teen actresses for its advertisements. Coty will also launch a feminine version of adidas moves, a fragrance originally for male teenagers.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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Scotia dismisses "tough client" rep
Article Abstract:
Rick White, VP for brand and marketing management at Bank of Nova Scotia, claims the bank is not a tough client even if it has changed advertising agencies three times in three years. White says the bank was able to learn of the past couple of years that it has to some things better as its briefing approaches. He adds that there are many divisions and types of businesses in the bank, which naturally generate numerous points of contact.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
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- Abstracts: Chairmen and bosses. A smoother ride. Cabin wars
- Abstracts: Benckiser applies niche strategy. Scotia stock soars after licensing pact. The media battle to inform
- Abstracts: Female-friendly Ford. GM tries to shore up falling share. Perto-Canada grabs Olympic rings
- Abstracts: Cossette shuffles execs, structure. Cossette solidifies its grip on first. Top agency CDs change partners
- Abstracts: International shops flock to Ont. reviews Agencies praise Bell for well organized review