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Business, international

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Adventures in e-tailing: Why can't Canadian Web sites get their e-tailing acts together?

Article Abstract:

Many Canadian retail companies lack user-friendly Web sites for online shopping of their products. Canadian retailers need to make shopping through the Internet easier for their customers.

Author: Crittenden, Sunny
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
Retail Trade, Nonstore Retailers, Methods, Usage, Retail industry, Company Web site/Web page, Technology application, Web sites (World Wide Web), Web sites, Online shopping, Web site/Web page development, E-commerce

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Am I Canadian?

Article Abstract:

With reference to the Molson-Coors merger, a discussion is presented on how Canadian companies are pursuing globalization without heeding the loss of being Canadian national brands.

Author: Wong, Ken
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
International Affairs, Public affairs, Nationalism, Social aspects, Economic aspects, Global economy, Brand image

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