Channel Switching Between Domestic and Foreign Markets

Article Abstract:

This study looks at a transaction cost model in which small, knowledge-intensive companies switch from the channel they use in the domestic market to a different channel they use in a foreign market.

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Motivational Influences on "Buy Domestic" Purchasing: Marketing Management Implications from a Study of Two Nations

Article Abstract:

Domestic campaigns with emotion-based appeals to help market local products in countries like the U.S., Portugal, Japan, France, Canada and Mexico are shown to be likely successful.

Portugal, Motivational Techniques, Statistical Data Included, Methods, Canada, Japan, Marketing, Mexico, Sales management

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Strategic Export Pricing: A Long and Winding Road

Article Abstract:

This study looks at international pricing as the moment of truth in such markets as communication technologies.

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