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Business, international

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Back to the standard survey

Article Abstract:

DoubleClick Media Asia is offering independent third-party surveys online to measure the effect of advertising on the Internet in Asia. The company has contracted Hong Kong-based Interactive Audience Measurement Asia Ltd., or iamasia, to survey random viewers of DoubleClick advertisements for brand awareness. Internet market research is usually conducted by measuring traffic on a website, however this survey may offer a less biased alternative.

Author: Yee, Chen May
Publisher: Dow Jones & Company, Inc.
Publication Name: The Asian Wall Street Journal Weekly
Subject: Business, international
ISSN: 0191-0132
Year: 2001
Contracts & orders received, Services introduction, Hong Kong, Research Services, New Agency Services, Surveys, Internet/Web advertising, Internet advertising, DoubleClick Media Asia Ltd., Interactive Audience measurement Asia Ltd.

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Marketing Internet data

Article Abstract:

ACNielsen/eRatings.com, a joint venture between ACNielsen Corp. and Netratings Inc., is investigating the possibility of establishing a presence in Portugal, Poland and Malaysia as part of its worldwide expansion strategy. The article details the strategy.

Author: Yee, Chen May
Publisher: Dow Jones & Company, Inc.
Publication Name: The Asian Wall Street Journal Weekly
Subject: Business, international
ISSN: 0191-0132
Year: 2001
Foreign operations, Database Vendors, Poland, Portugal, Malaysia, Information retrieval services, Database industry, ACNielsen/eRatings.com

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Channel V goes online to gain bigger share of Chinese audience

Article Abstract:

Asian music television station Channel V is promoting itself online through an agreement with Chinese Internet portal Netease.com. The campaign is important because few Asian companies have advertised on third-party online sites. Channel V is trying to boost its brand in China and gain a larger audience market there.

Author: Yee, Chen May
Publisher: Dow Jones & Company, Inc.
Publication Name: The Asian Wall Street Journal Weekly
Subject: Business, international
ISSN: 0191-0132
Year: 2001
China, Television Broadcasting, Marketing procedures, Television broadcasting stations, Campaigns, Positioning, TV Stations, Television broadcasting industry, Marketing, Online services, Column, Contracts, Advertising, Television stations, Netease.com Inc., Channel V Music Networks

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Subjects list: United States, Internet services, Market research services, Marketing research firms
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