ChildEs play? Look closer
Article Abstract:
The video gaming industry is worth US$7 billion(C$9.7 billion) in North America, with Canada accounting for almost $1 billion of that. Focusing on the best-selling video game Madden 2004, this report examines the huge potential offered by the video gaming industry to advertisers.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
Games, toys, and children's vehicles, Economic aspects, Video game industry, Video games industry
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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Creating Christmas
Article Abstract:
The creativity and smart ideas that marked some popular advertising campaigns that came out during the Christmas season are examined.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
Innovations, Advertising campaigns, Christmas business
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
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Comment about this article or add new information about this topic:
Subjects list: Canada, Forecasts and trends, Market trend/market analysis
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