Advertising effectiveness research: a survey of agencies, clients and conflicts

Article Abstract:

Advertising agencies are faced with the enormous challenge of gauging the effectiveness of their strategy in increasing sales. For those who are unwilling to adopt a more scientific approach, a client's demand to employ the scientific framework at the expense of creativity poses a dilemma. However, an advertisement can be both creative and effective. The success of an advertisement technique will largely depend on the willingnes of both the client and the agency to make concessions.

Advertising agencies, Analysis, Advertising, Patron and client, Patronage

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Children's categorisation of foods

Article Abstract:

An experiment is described that aims to identify how children categorise their foods.

Psychological aspects, Children, Food, Advertising and children

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