TV rivals could launch joint ad

Article Abstract:

MTV Asia is enjoining other pay-television channels to fund a joint advertising campaign to boost awareness of the medium among advertisers and consumers. MTV Asia president Frank Brown said a joint campaign and cross-promotion with rivals such as Channel V will result in a more efficient use of their respective marketing budgets. A collaboration will also present a united front against terrestrial services, which have cornered most of the advertising revenues in the region.

Television Broadcasting, Advertising, Asia, MTV Asia

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Now it's time for China

Article Abstract:

Time Warner has launched an editorially-led package dubbed as China Now package, which contains popular magazines such as Time, Fortune China and Asiaweek. The package was part of the firm's celebration of the People's Republic of China's 50th anniversary. China Now was launched in London, UK, with interest expected from Europe rather than Asian budgets. The package, which has been welcomed in Asia, targets advertisers at a minimum rate of $2 million.

China, Newspaper Publishers, Services introduction, Newspapers, Time Warner Inc.

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