Developing a continuous improvement philosophy in a marketing organization: an examination of key events

Article Abstract:

The competition in the marketplace has prodded marketing and service companies to improve quality of service aside from product quality, in which the former focuses on meeting the customers' perception of service in order to maintain customers. However, not all efforts were successful. Only companies which had a structured approach toward quality improvement management reported significant progress. A case study on a European company is presented.

Analysis, Product quality, Marketing industry, Total quality management

---

Purchasing processes and characteristics of industrial service buyers in the U.S. and Japan

Article Abstract:

Due to the prominence of industrial services in the global economy, purchasing processes of buyers in business-to-business markets or for services is examined. In conclusion, implications for targeting national and global commercial service customers are studied.

Management dynamics, Service Industries, Economic aspects, Customer service, Company business management, Support services, Global economy

---

Similar abstracts:

• Abstracts: Adapting to diverse customers: a training matrix for international marketers. Italian multinationals
• Abstracts: Consumer media as an information source for industrial products: a study. Comparative Industrial Advertising: The Content and Frequency
• Abstracts: Using PCs to automate and innovate marketing activities. Marketing doesn't make credit decisions
• Abstracts: The industrial buying process in capitalist and socialist countries
• Abstracts: Wall Street stock exchanges woo the international firms. Emerging stock markets: investment strategies of the future

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.