Chris Jordan's prime-time challenge

Article Abstract:

Toronto, Ontario-based CBC Television's new mktg and sales head, Chris Jordan, confronts formidable challenges at the network. The Canadian Radio-Television and Telecommunications Commission (CRTC) has demanded that CBC's English TV network drop Hollywood blockbuster movies from prime time within a three-year period, increase regional programming, provide regional weekend newscasts and reduce professional psorts programming by 20% over a seven-year period. The CRTC also refuses to allow CBC Radio to carry sponsorship messages. Media industry executives are urging Jordan to open up CBC's communication lines with media buying shops about its plans in the light of the CRTC decisions, and to let the media industry know how it intends to price and package its products.

Strategy & planning

---

TVA triggers a debate

Article Abstract:

TVA's online auction for TV time for its Dec 31, 1999, Celine Dion millennium extravaganza marked a first for Canada. In the process, it has opened a discussion on whether Montreal, Quebec-based television network's experiment will pave the way for other firms to follow suit or simply stay out of the Internet. For TVA, selling half of the allotted 48 minutes of advertising over the Internet was a success, considering it was only the first time. However, other marketers are saying that the event is a one- time wonder that will not set the trend for the marketing industry.

Marketing procedures, TVA

---

Global TV enters online news fray

Article Abstract:

Global Television Network has officially introduced to the Canadian markets its Internet-based local news provider, Globaltv.com. Globaltv.com's first markets are Ottawa and Toronto. The firm has its own pool of editors and journalists who will prepare news for the Web service. CanWest Global Communication's Corp, the owner of Global Television Network, has unveiled plans of introducing the service two or three markets at a time interval of 15 to 16 weeks.

Services introduction, Global Television Network (Toronto, Ontario)

Similar abstracts:

• Abstracts: Intel's profit leaps 57% in quarter. Agere repays part of debt
• Abstracts: Wings of change. Steel frame in a velvet glove
• Abstracts: Pearson profit soars on strength in U.S., gains at newspaper. Pearson's Chief sticks with plan, won't sell assets
• Abstracts: Recruiting and retaining committed salespeople. How to retain salespeople. Personality and salesforce selection in the pharmaceutical industry
• Abstracts: Sidanko creditors support manager to guide changes. Yukos will ask holders to weigh bankruptcy filing. Yukos cancels controversial share issues

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.