Clutter control

Article Abstract:

Flooded by a deluge of ad impressions every day, consumers are very confused about the various offers. Launched recently, CentrSource is a permission-based online service that enables consumers to sift through a host of ad impressions and browse the ones pertaining to them, get product information, request samples, and get coupons or shop. The site also helps marketers to check which offers are getting favorable response from consumers. Procter & Gamble is currently using the site to allow consumers to request samples of its Olay line of skin-care products.

Evaluation, Online services, Cable television/data services, Internet marketing

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A plan for all seasons

Article Abstract:

CTV, CanadaEs largest broadcaster, is launching a whole host of first-run TV shows as part of its 52-week summer program. This bodes well for advertisers, as they will be able to advertise on first-runs instead of the usual repeats during summer months.

Television Broadcasting, Forecasts, trends, outlooks, Television broadcasting stations, Radio, TV, publisher representatives, TV Advertising, Media Representatives, Advertising Sales Services, Media Buying Agencies, Planning, Television broadcasting industry, Forecasts and trends, Television advertising, Television programs, Market trend/market analysis, Media buying services, Company business planning, CTV Inc., TV

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Click and save

Article Abstract:

Save.ca offers coupons via the Internet for products manufactured by Canadian packaged-goods companies.

Company Planning/Goals, Other Services Related to Advertising, Couponing Services, Coupon services, Save.ca

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