Coke's "i" is on consumers

Article Abstract:

The edgy advertising campaigns used by Coca-Cola Canada to promote it as a global mega-brand are described. The efforts and strategies of Pina Sciarra, company's vice-president of marketing, in making the company successful are discussed.

Executive changes & profiles, Bottled and canned soft drinks, Officials and employees, Soft drink industry, Sciarra, Pina, Coca-Cola Canada

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Barbarians at the gate?

Article Abstract:

Threats posed by management consulting firms to the business of marketing agencies are discussed. Marketing strategies adopted by agencies to face the new market challenges are presented.

Canada, Marketing, Advertising, Management and Public Relations, Methods, Marketing industry, Consulting services, Customer relations

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For those about to rock

Article Abstract:

The offers announced by EMI Music to promote the sales of Nickelback's new album All the Right Season are presented.

Prerecorded records and tapes, United States, Compact disc industry, Compact disk industry, Pop groups, EMI Music, All the Right Season (Musical work)

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