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Comment on 'the economics of tobacco advertising: spending, demand, and the effects of bans'

Article Abstract:

Comments on the paper by Lancaster and Lancaster on the relationship between tobacco advertising, advertising bans, consumption, are presented. It is concluded that full or partial bans on advertising are likely to have little or no effect on aggregate cigarette or tobacco demand.

Author: Andrews, Rick L., Franke, George R.
Publisher: Blackwell Publishers Ltd.
Publication Name: International Journal of Advertising
Subject: Business, international
ISSN: 0265-0487
Year: 2003

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A reply to the comment of Franke and Andrews on 'the economics of tobacco advertising: spending, demand and the effects of bans'

Article Abstract:

Justifications that supplement the original study put forward by Lancaster and Lancaster in response to the criticism by Franke and Andrews are presented. Some key aspects of several published studies along with the advertising and ban coefficients are highlighted.

Author: Lancaster, Kent M., Lancaster, Alyse R.
Publisher: Blackwell Publishers Ltd.
Publication Name: International Journal of Advertising
Subject: Business, international
ISSN: 0265-0487
Year: 2003

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The economics of tobacco advertising: spending, demand, and the effects of bans

Article Abstract:

This paper presents research evidence to show that consumption of tobacco products is not dependent upon the amount of advertising or lack thereof. This statement applies to both adults and children throughout the world.

Author: Lancaster, Kent M., Lancaster, Alyse R.
Publisher: Blackwell Publishers Ltd.
Publication Name: International Journal of Advertising
Subject: Business, international
ISSN: 0265-0487
Year: 2003
Science & research, World, Public affairs, Social aspects, Research

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Subjects list: Laws, regulations and rules, Government regulation, Advertising, Tobacco industry, Tobacco
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