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Business, international

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Comparing data from online and face-to-face surveys

Article Abstract:

Issues surrounding the use of Internet-based technologies in customer surveys, and a comparison of online survey data with face-to-face customer survey data are presented.

Author: Bremer, John, Terhanian, George, Smith, Kate, Duffy, Bobby
Publisher: NTC Publications Ltd.
Publication Name: International Journal of Market Research
Subject: Business, international
ISSN: 1470-7853
Year: 2005
Comparative analysis, Marketing research, Online database, Online databases, Consumer research

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Utilizing surveys for finding improvement areas for customer satisfaction along the supply chain

Article Abstract:

The process and benefits of using consumer surveys for analyzing customer satisfaction in supply chain are presented.

Author: Kocakoc, Ipek Deveci, Sen, Ali
Publisher: NTC Publications Ltd.
Publication Name: International Journal of Market Research
Subject: Business, international
ISSN: 1470-7853
Year: 2006
United States, Customer satisfaction, Supply chains

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The effect of covering letter personalization in mail surveys

Article Abstract:

The significance of personalized covering letters in mail programs of market researchers is examined.

Author: Gendall, Philip
Publisher: NTC Publications Ltd.
Publication Name: International Journal of Market Research
Subject: Business, international
ISSN: 1470-7853
Year: 2005
New Zealand, Mail surveys, Exchange theory (Sociology), Cover letters

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Subjects list: Methods, Usage, Market surveys, Analysis, Management, Company business management
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