Consumers morphs into Enbridge

Article Abstract:

Consumers Gas, based in Toronto, Ontario, altered its name to Consumers Gas Enbridge as it parent, IPL Energy Inc. of Calgary, renames itself and its divisions with the Enbridge title to position itself as a total energy delivery and services provider. As the energy market deregulates, Consumer Gas feels that it will be advantageous to have one brand to build its national presence and to stretch the limits of the divisions' traditional names. In line with the name change, IPL launched a newspaper, magazine and TV campaign created by TBWA Chiat/Day of Toronto to familiarize the public with the group's new logo and with other changes in the company.

Organizational history, Company Planning/Goals, Gas Utilities, Natural Gas Distribution, Positioning, Consumers Gas Enbridge, Consumers' Gas Company Ltd.

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Kids crooners' pre-Christmas ad blitz

Article Abstract:

Sharon, Lois & Bram superstars, which marks 1998 as their 20th anniversary year, have rolled out a multi-media campaign to promote their new offerings. The group's new offerings include a new video, a new CD and 26 new episodes of their television show, entitled Skinnamarink TV, which started broadcasting on Learning Channel and CBC in 1997. The group is also rolling out toys based on characters from the Skinnamarink-TV and is scheduled to go on a 40-city live tour starting in Hamilton, Ontario, on Nov. 7, 1998.

Marketing procedures, Motion Picture and Video Production, Campaign Launched, Television Production

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