Effective Web site marketing

Article Abstract:

The Internet is viewed by marketing analysts as a potent tool for enhancing the competitive edge of small- and medium-sized companies in the information age. By employing an efficient Web-based marketing plan, companies may be able to adopt a proactive approach to offering products, while expanding profit margins. To exploit the full benefits of an online marketing strategy, companies are advised to have their sites listed on well-recognized Internet search engines.

Prepackaged software, Marketing Management, Management, Usage, Marketing, Technology application, Web sites (World Wide Web), Web sites, Electronic commerce, E-commerce software, E-commerce

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Reactions to different types of ads in Belgium and Poland

Article Abstract:

Similarities between Polish and Belgian consumers were noted in terms of their affective and cognitive responses to four different advertising stimuli. Both types of consumers exhibited noticeably positive ad-evoked feelings to emotional ads. In addition, ad-evoked feelings observed on Polish and Belgian consumers were found to be almost the same. A correlation was established between positive feelings and generation of higher ad and brand recognition.

Consumer Behavior, Psychological aspects, Demographic aspects, Advertising

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