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Business, international

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Craft beers have big breweries thinking small

Article Abstract:

L arge breweries like Canada's Molson Coors Brewing Co. have begun producing and marketing craft beers like Blue Moon. Although more expensive than regular beer, these beers are becoming increasingly popular in North America.

Author: Hallinan, Joseph T.
Publisher: Dow Jones Publishing Co. (Europe)
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2006
Breweries, Commodity & service prices, Malt beverages, Bock & Specialty Beer, Canada, Prices and rates, Brewing industry, Specialty beers, Company pricing policy, Market size, Molson Coors Brewing Co., Blue Moon (Beer)

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Toy makers outgrow toys: with the industry reeling, Bratz dolls lead the push into electronics, room decor

Article Abstract:

Toy companies are experiencing a low sales in the pre-holiday season. However, MGA Entertainment Inc. is bucking the trend with its Bratz dolls, which it is marketing aggressively.

Author: Kim, Queena Sook
Publisher: Dow Jones Publishing Co. (Europe)
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2004
Toys, Toys and Sporting Goods, Toys & Sporting Goods, Other Miscellaneous Manufacturing, Industry sales and revenue

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For toy manufacturers, this year's models find singular global appeal

Article Abstract:

Toy companies are marketing the same product throughout the world. Occasionally there are product shortages.

Author: Bannon, Lisa, Vitzhum, Carlta
Publisher: Dow Jones Publishing Co. (Europe)
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2003
World, Global Marketing, Industry Overview, International marketing

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Subjects list: United States, Marketing, Company marketing practices, Toy industry
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