Cultural values and personal selling

Article Abstract:

Australian retailers are more inclined to adopt personal selling as promotion tool than their Hong Kong counterparts. Australia's inclination towards personal selling is closely associated with the country's score in collectivism index, which is higher than that of Hong Kong. Variation in collectivism index scores between the two countries can be attributed to changes in work-related values over time and diverse market sectors.

Retail Stores, Social aspects, Demographic aspects, Hong Kong, Marketing management

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'Gone to Gowings' - an analysis of success factors in retail longevity: Gowings of Sydney

Article Abstract:

The success of menswear retailer, Gowing Bros, of Sydney, Australia, is discussed. Implications for the success of other retailers and other service industries are also discussed.

Australia, Men's & boys' clothing stores, Males' Clothing, Retail, Men's Clothing Stores, Management, Clothing industry, Company Profile, Men's clothing industry, Clothing stores, Sydney, Australia

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What Do Excellent Service Promoters Do Differently?

Article Abstract:

The higher effectiveness of direct mail, print advertising, broadcast advertising and public relations is weighed against that of in-store promotion.

United States, Retail Trade, Marketing, Methods

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